What we try to do as Radio Advertising Copywriters….

Jan 26

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I was in a traning session yesterday with Tracy Johnson… author or the “Morning Radio” series of books. He showed a number of videos.

This one just struck me as what we try to do as radio advertising copywriters. Especially when the client comes to us with self written radio advertising messages.

I just wish they’d recognise that we’re trying to help them!

Sometimes you hear clients who have written an ad say “but it’s working!” And you think.,.. “Yes, but we could make it work so much more!”

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About rushtononradio

Simon Rushton has worked in Commercial Radio as a writer, producer, manager and trainer for over two decades. He is currently the Group Manager Creative and Production for Radio Africa in Nairobi. Simon has worked for the BBC World Service, Metro Radio, Century Radio, Signal Radio, EMAP, GWR (now part of Global Radio) as Group Creative Special Projects Manager and UTV Radio as North West Creative Manager. As well as writing and directing Simon has also offered training and consultancy and ran a number of training events and client seminars. Simon is also one of just a hand full of copywriters in the world who has gained recognised qualifications in Radio Copywriting and Management. Those qualifications include:- MRM - Manager of Radio Marketing Diploma; RMP - Radio Marketing Professional Diploma; CRMC - RAB (USA) Certified Radio Marketing Consultant Diploma; CRC – RMB (Canada) Certified Radio Copywriter; CPCC –RAB (USA) Certified Professional Commercial Copywriter. As well as winning numerous awards, Simon is a regular judge in Radio Advertising awards. Simon is invited to run training sessions for sales people and creatives, mainly on the synergy between creative and selling radio and getting results for clients

Posted on January 26, 2012, in Radio Advertising, Radio Sales, Radio Writing and tagged , , , , , , , , , , , , , . Bookmark the permalink. 2 Comments.

  1. Matt Hopper | January 26, 2012 at 10:21 am

    Brilliant video – says it all!

    Reply
  2. david Indeje | January 26, 2012 at 11:09 am

    Thanks Sir, I owe you more than the many lessons i learn from this Blog. It has enabled me to be a creative journalist at the same learn the ropes of doing marketing in a small way.

    Reply

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