The Phone Number—Does it Work? Brent Walker
I really like what Brett Walker has to say here about phone numbers. Much clearer that I ever could. Maybe I get to emotionally attached to wanting to do what’s right for clients! I am not completely opposed to phone numbers. But usually I can’t answer the question “why should I phone?”. If you want me to come to your showroom… give me a reason to do that. If it solves a problem in my life I don’t need “more details”.
Posted on February 3, 2012, in Radio Advertising, Radio Sales, Radio Writing and tagged Brett Walker, copy, copywriting, phone number, phone response, Radio, Radio Advertising, radio ideas, results, results radio, rushton, rushtononradio, simon, simon rushton. Bookmark the permalink. 2 Comments.