Back again… and the Earshot Creative Review

It’s been a while since I’ve posted here. The main reason was, I got married.
I had a huge amount of fun on the wedding day.

Back at work now and thinking about radio and radio advertising… and trying to help clients get the most out of their advertising. It wasn’t a good first day back with a client who can’t seem to get the fact that their visual pun doesn’t work on radio. Ah well… onwards and upwards.

While I was working in Sierra Leone I was interviewed for the Earshot Creative review. The publicity says… “Also this time, Nairobi-based radio advertising consultant Simon Rushton says we should always prioritise effective advertising over creative advertising and he explains how to do it. On a beach.”

I just want to say it’s right to say “prioritise” since I think radio advertising can be and should be entertaining, witty, funny, emotional, creative and innovative. But that should come along side the selling… and back up the motivation to act.

Did I say that in the interview?

Listen Here!

Scary Floating Heads... that's me on the left!

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