Radio – Getting Back on the Path

I found this today. Challenging and in my opinion… spot on!

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One thought on “Radio – Getting Back on the Path

  1. Great article, Simon… Thanks for passing it along. Your previous post about sales reps and creative briefs (is that right? thief -> thieves :: brief -> “brieves?”) was awesome also… In 10 years working in radio, I don’t think I ever realllly got a good one, which is part of the reason I started freelancing…

    At any rate, thanks a ton for sharing your experiences. Reassures me that I’m not asking too much of the other people in my profession, and that I’m not completely crazy.

    Rock on!

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