I was in a traning session yesterday with Tracy Johnson… author or the “Morning Radio” series of books. He showed a number of videos.
This one just struck me as what we try to do as radio advertising copywriters. Especially when the client comes to us with self written radio advertising messages.
I just wish they’d recognise that we’re trying to help them!
Sometimes you hear clients who have written an ad say “but it’s working!” And you think.,.. “Yes, but we could make it work so much more!”
rushtononradio 
Brilliant video – says it all!
Thanks Sir, I owe you more than the many lessons i learn from this Blog. It has enabled me to be a creative journalist at the same learn the ropes of doing marketing in a small way.