I want a funny radio commercial pt 2

I wrote about wanting “funny radio commercial”. You can read it here. If you DO write a funny radio commercial (and there’s no need NOT to if the humour comes from the brief… and lots of reason TO, because humour can really engage the audience), there’s some really handy hints from Dan O’Day in this short video.

Remember, if you get a good brief, think about whether a humorous approach is the right one.

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