Every now and again I find useful sites on radio advertising.
I will try and keep this updated.
So hear goes…
For a start buy this book. Just Get it. NOW!! don’t read this blog again until you have bought it. The Creative Led Sell by Mike Bersin.
Ralph Ruckman writes on 2 Secrets For Successful Radio Advertising
Dan O’Day always has great advice for writers, clients and sales people. Click here.
I was sad to hear that Sir Jimmy Saville had died. I got to work with him in the early 90s and must say I found him to be just as the obituaries are saying…. a wild eccentric. But he seemed to have time for everyone, and be able to relate to everyone in the building from the cleaners and security guards to the MD. We talked a little about this and that… and recorded a few links for his radio show on the station I was working at.
I am not sure about his personal and private life, but I did know that at that time I met someone warm friendly and giving.
He raised amazing sums for charity. But as a child I couldn’t understand why he didn’t “Fix It” for me. I remember writing the letter and being terrified about spelling mistakes that would get a blast from his bike bulb horn.
The world has lost an amazing entertainer and a true radio personality.
Read more here