I once worked at a radio station which had a production department dedicated to writing music for advertising. It was an amazing experience. Jon Craig was the man putting together amazing Music Identities, along with a string of talented musicians. These days it’s easier for people to make music with the technology available… but it’s not always good music for advertising. I often get asked to write copy around cheesy, badly produced “jingles”. One section of the industry seems to have pretty much stalled in the last 40 years with some notable exceptions. This article from Soundscapes makes useful reading for anyone considering having music composed for their advertsing…
Soundscapes – Music is just music… right?”
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